Move over, Twitter—or X, or whatever we’re calling it now. OpenAI, the company behind ChatGPT, is reportedly developing its own AI-powered social media platform, according to sources cited by The Verge. And no, Sam Altman isn’t bidding to buy your favorite site—at least not yet. Instead, OpenAI is cooking up something new… and possibly weird.
🧠 Social Media, but With a ChatGPT Twist
While details are still under wraps, insiders say a prototype of OpenAI’s social app is already running in the background of the existing ChatGPT platform, specifically near its image generation tools. That suggests OpenAI doesn’t plan to launch an entirely new app, but rather build social features into ChatGPT itself—which now boasts over 180 million users.
The idea? A social experience augmented by AI, possibly allowing users to craft content, go viral, or interact in real time—with ChatGPT acting as the brains behind the keyboard.
🧵 Twitter Clone or Instagram Reboot?
It’s not clear yet whether OpenAI is aiming to mimic the chaotic town square of Twitter/X, or try to nudge its way into Meta’s territory (where users scroll endlessly through algorithmic sludge). But speculation is swirling that OpenAI may build its own version of X, complete with an AI-powered assistant like Grok.
According to one unnamed source at a competing AI lab:
“The Grok integration with X has made everyone jealous—especially how people create viral tweets by getting it to say something stupid.”
That brand of viral, AI-powered chaos could be exactly what OpenAI wants to replicate, only cleaner, smarter, and more… Altman-esque.
🔁 Real-Time Data Goldmine
Here’s the real play: a social network equals more real-time user data. By getting people to post, react, and generate content within its own platform, OpenAI could train its models faster and more effectively, just like Meta and X do. It’s a feedback loop of content, data, and AI smarts.
That would also let OpenAI compete directly in the attention economy—an area it’s already halfway dominating thanks to the rise of AI-generated content and ChatGPT’s built-in memory upgrades.
🫣 The Big Question: Will People Bite?
While AI bros and startup founders may line up to test it out, it’s still unclear if average users will embrace a ChatGPT-led social experience. AI-generated tweets are one thing—building a community around AI creativity is another beast entirely.
For now, OpenAI hasn’t confirmed any of this, but one thing is clear: the social web is changing—and OpenAI wants in.
